The Atlanta Hawks and State Farm Arena have signed a multiyear partnership with The Home Depot, making the Atlanta-founded retailer the team's official home improvement partner, FOX 5 Atlanta reported Oct. 19 from a Hawks announcement. The deal covers arena and digital advertising, naming rights to the Hawks Fan Zone and Harry the Hawk's Nest, a "Build the Noise" hammer-stick giveaway at all 41 regular-season home games, and youth programs including a skilled-trades career program developed with Atlanta Public Schools. Financial terms were not disclosed.
Why It Matters for Atlanta Professionals
Two of Atlanta's biggest brands are tying their marketing together downtown; for local business owners it is a clear example of hometown companies using sports to reach Atlanta customers, and it adds trades-career exposure for the city's next workforce.
Source
First reported by Atlanta Hawks (press release), via FOX 5 Atlanta: FOX 5 Atlanta
Cover: Photos: Bama in ATL / Wikimedia Commons, CC BY-SA 4.0; Tony Webster / Wikimedia Commons, CC BY 2.0
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