Beyonce financed her haircare company Cecred herself after prospective investors pushed the company to spend less on research and development and more on marketing, her mother and Cecred vice chairwoman Tina Knowles said at Fortune's Most Powerful Women Summit, according to Black Enterprise, citing Complex. Cecred launched in February 2024 after six years of product development and has expanded into the United Kingdom through Space NK. Read the original report from Black Enterprise.
Why It Matters for Atlanta Professionals
For Atlanta founders weighing outside money, it is a high-profile example of a Black-owned brand keeping full ownership so investors could not set its spending priorities.
Source
First reported by Tina Knowles at Fortune's Most Powerful Women Summit, reported by Complex and Black Enterprise: Black Enterprise
Cover: Photo: Polly Irungu / Maryland GovPics via Wikimedia Commons, CC BY 4.0
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