Wale Becomes Co-Owner and Chief Creative Officer of Sneaker Preservation Company CapSole

Rapper Wale is now a co-owner and chief creative officer of CapSole, a sneaker preservation company founded by Darren Lee in 2019, HotNewHipHop reports, citing Footwear News, which first reported it Oct. 14. He will help steer the brand's creative work, culture collaborations and growth. The size of his stake was not disclosed.

Why It Matters for Atlanta Professionals

Another artist choosing ownership over a one-time endorsement fee, a structure Atlanta founders and creators negotiating brand deals can learn from.

Source

First reported by Footwear News: HotNewHipHop

Cover: Photo: All-Pro Reels / Wikimedia Commons, CC BY-SA 4.0 (file photo)

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