Druski Takes an Equity Stake in Gopuff in a Multiyear Partnership
Comedian Druski has taken an equity stake in delivery company Gopuff as part of a multiyear strategic partnership the company announced Friday, Oct. 9, according to Rolling Out. The size and value of the stake were not disclosed.
He will work with Gopuff on exclusive merchandise and fan experiences, and his Coulda Been Records and 4Lifers Entertainment brands will help promote the company. He previously appeared with Tom Brady in Gopuff's "HARD PASS" campaign, and Rolling Out notes he already holds equity in Happy Dad Hard Seltzer.
Why It Matters for Atlanta Professionals
Another entertainer is taking ownership instead of a flat endorsement fee, a model Atlanta creators and founders negotiating brand deals are watching closely.
Source
First reported by Rolling Out (Gopuff announcement): Rolling Out report
Photo: Gabriel Brooks / Wikimedia Commons, CC BY-SA 4.0
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