Reebok and Hershey's Reese's released the Angel Reese 1 'REESE'S' colorway on Oct. 20 for $160 at Reebok.com, Dick's Sporting Goods and Foot Locker, according to Rolling Out. Most earlier Angel Reese 1 colorways sold for $120. Reese said the colorway was designed for her fans, the 'Reese's Pieces.' The release followed her 30-point, 16-rebound WNBA Finals Game 2 for the Atlanta Dream, according to FOX 5 Atlanta.
Why It Matters for Atlanta Professionals
An Atlanta Dream star turning a fan nickname into a two-brand signature product is a live lesson in athlete branding and co-marketing for Atlanta business owners, and it landed during the Dream's Finals run.
Source
First reported by Rolling Out (product details from Reebok): Rolling Out
Cover: Photos: Bryan Berlin and Michaelcohnphoto / Wikimedia Commons, CC BY-SA 4.0
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