Gran Coramino, the tequila brand co-founded by Kevin Hart and Juan Domingo Beckmann, announced a nationwide launch of Gran Coramino Blanco on Oct. 21, according to Black Enterprise. The unaged tequila, the line's fourth expression, debuted at the brand's Winners Only Tour stop in Atlanta, with suggested retail of $34.99 for 750 ml and $18.99 for 375 ml.
Why It Matters for Atlanta Professionals
A celebrity-owned spirits brand chose Atlanta for its product debut, a reminder of the city's weight as a launch market for Black-owned consumer brands.
Source
First reported by Black Enterprise: Black Enterprise
Cover: Photo: Eva Rinaldi / Wikimedia Commons, CC BY-SA 2.0
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