Dragon Denim, the slow-fashion denim brand designer Rayna Lee Parks launched in 2018 after her hand-painted thrifted denim jacket drew attention online, now has its first physical store on the second floor of Ponce City Market's Central Food Hall, next to Rhen's Nest, according to What Now Atlanta. Parks first sold her designs through Citizen Supply at the market and says a short-term lease gives her flexibility as the business scales.
Why It Matters for Atlanta Professionals
It is a path many Atlanta founders want: build online, test in a shared retail space, then take a short-term lease before committing long term.
Source
First reported by What Now Atlanta: What Now Atlanta
Cover: Photo: Williamcasey / Wikimedia Commons, CC BY-SA 4.0 (Ponce City Market, file photo)
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