Baby Phat and True Religion's First Collaboration, Fronted by Aniya Harvey, Was Set for Oct. 27

Kimora Lee Simmons' Baby Phat and True Religion have teamed up for the first time on a Y2K-inspired collection that was set to go on sale Oct. 27, TheGrio reported. 'Love Island USA' season 8 star Aniya Harvey stars in the campaign, and Simmons, Baby Phat's founder and CEO, called the collection "the real thing."

Why It Matters for Atlanta Professionals

A Black-founded fashion brand from the 2000s is cashing in on nostalgia through a partnership with a major denim label, a playbook Atlanta founders with legacy brands can study.

Source

First reported by TheGrio: TheGrio

Cover: Photo: The Heart Truth / Wikimedia Commons, Public domain (Kimora Lee Simmons, 2010 file photo)

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