WNBA Reports a Record 3.8 Million Fans, and the Dream-Fever Game Set an ESPN Viewership Mark
The WNBA says 3.8 million fans attended a league-record 330 regular-season games in 2026, averaging 11,474 a game (up 21% over the 2025 record), with 212 sellouts and more than 90 million unique viewers on national networks, Rolling Out reports. The Dream's Aug. 16 game against the Fever averaged 2.6 million viewers, the most-watched WNBA game in ESPN and cable history.
Why It Matters for Atlanta Professionals
Women's sports audiences are now a sponsorship and hospitality market at scale, and the Dream are one of the league's biggest TV draws.
Source
First reported by the WNBA, via Rolling Out: Rolling Out
Cover: Photo: Michael Cohn / Wikimedia Commons, CC BY-SA 2.0
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