The Atlanta Falcons and OutKast released a seven-piece, limited-edition apparel collection marking 30 years of 'ATLiens,' FOX 5 Atlanta reported, citing a release from the Falcons and AMB Sports and Entertainment. The black and neon green pieces draw on the 1996 album art. They were sold online for a limited time and at Mercedes-Benz Stadium during the Falcons' Sunday home game against the 49ers, where Big Boi was set to perform at halftime.
Why It Matters for Atlanta Professionals
It is a hometown-culture drop with a game-day tie-in, and a model for how Atlanta brands package local music history.
Source
First reported by the Atlanta Falcons and AMB Sports and Entertainment (press release), via FOX 5 Atlanta: FOX 5 Atlanta
Cover: Photo: David Shankbone / Wikimedia Commons, CC BY 3.0
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