Gunna Puts Coco Gauff in His Pop It Video Days After Launching SB The Label

Atlanta rapper Gunna's new pop it video, directed by Spike Jordan, opens with tennis star Coco Gauff serving across a decorated court before Gunna returns the shot, according to TheGrio.

The video follows his Oct. 9 launch of SB The Label with Atlantic Music Group; Billboard reported the label's first signees are Atlanta rappers Casper Bluff, Nechie and Dracc. Pop it is expected on his album Splurge, which has no release date yet.

Why It Matters for Atlanta Professionals

An Atlanta artist is building his own label around Atlanta talent and pairing his rollout with one of the biggest names in sports, a model of artist ownership worth watching for the city's music business.

Source

First reported by TheGrio (label signees first reported by Billboard): TheGrio article

Photo: Frank Schwichtenberg / Wikimedia Commons, CC BY-SA 4.0

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