Carol's Daughter Founder Lisa Price Tells Tamron Hall Why She Took Back the Brand She Sold to L'Oreal
Lisa Price, who started Carol's Daughter in her Brooklyn kitchen more than 30 years ago and sold it to L'Oreal in 2014, spoke about regaining control of the company on the Oct. 5 episode of Tamron Hall's talk show, The Root reported Oct. 6. Price told Hall the pivot was "necessary" and came "10 years to the day," and The Root notes she announced her role as president in March 2025.
Why It Matters for Atlanta Professionals
For Atlanta founders, it is a rare example of an owner selling to a global company and later getting the business back, and a prompt to think about what an exit really means for a brand built on community.
Source
First reported by The Root (interview on the Tamron Hall show; partnership detail credited to Beauty Independent): The Root report
Cover photo: Smithsonian National Museum of African American History and Culture, CC0
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